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Apple had invested $ 485 million to buy the application that created Apple News +

News +


At the end of March, Apple announced the launch of a new service called Apple News + in the United States. With a monthly subscription, users of Apple branded devices can access a wide selection of online press titles.

To develop this product, the company bought in 2018 an application that offered a similar service: Texture. An operation whose colossal amount has just been revealed.


Texture will close in May


If the US giant had not wanted to communicate on the cost of redemption, the New York Post said that Apple would have paid at least $ 485 million. A significant investment that shows the new strategy of Tim Cook and his teams: focus on the development of this type of services.

The launch of Apple News + in the United States will result in the closure of Texture in May. Problem: The service still has 240,000 subscribers and 30% of them do not use it on Apple devices. They will have to buy an iPhone or iPad if they want to continue to enjoy the service.



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